THE RISE AND FALL OF THE TANKINI
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You can still buy a long bikini top today, but it will probably be called a “rash guard” or a “cami.”
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CATCH A WAVE
OR,
Catch Up On Our Archived Capsule.
CONSIDER THESE OUR DEADSTOCK PIECES.
XOXO,
THE TEAM AT SWIM WEEK CALENDAR
SLO ACTIVE, THE WORLD’S MOST SUSTAINABLE LUXURY OCEANWEAR THAT GIVES BACK TO THE OCEAN, LAUNCHES MAY 2019.
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SLO active - an exciting new sustainable luxury oceanwear brand dedicated to giving back to the ocean has announced they are launching by the end of the month. The brand is a social enterprise focusing on oceanwear and activism. For every piece bought, they will donate to one of their ocean charity partners of your choice. They call it ‘Earth to Ocean’.
Read MoreArtificial and Natural Colors Cohabitate in Pantone’s Fall/Winter 20-21 Forecast
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Nest, and the calming feeling of being home, provides the framework for the PANTONEVIEW Color Planner forecast for Fall/Winter 20-21.
Read MoreLIBERTY LAUNCHES PRINT FOCUSED SWIM AND BEACHWEAR COLLECTION
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Fresh from the launch last autumn of its luxury sleepwear line, high-end London Department store Liberty is now taking a deep dive into own-brand swimwear for both women and men.
Read MoreINDX REVEALS AUGUST EXHIBITOR LINE UP!
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The August show will unite the intimate apparel industry, bringing together over 150 brands and showcasing product categories including lingerie, underwear, shapewear, nightwear, loungewear, activewear, swimwear, resortwear, hosiery, socks, beach accessories and wardrobe solutions!
AUGUST 4th - 9am to 6pm | AUGUST 5th - 8:30am to 5:30pm | AUGUST 6th - 8:30am to 4pm
Read MoreTWO FORMER TEEN WITCHES HAVE JUST LAUNCHED SWIMWEAR COLLECTIONS
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They both escalated to fame waving wands and citing spells. Now these two witchy women are using their creative arts for new endeavors. To find out more…
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MIAMI: FIND YOUR INNER PEACE AND YOUR OUTER FASHIONISTA WITH "THE RETREAT"
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THE RETREAT is a 2-day fitness festival with expertly curated events aimed at embracing mind, body and spirit. Taking place this weekend, May 4th & 5th, THE RETREAT programming includes runway shows, fitness classes, wellness, and industry talks, parties, dinners, and interactive pop-ups all brought by the best fashion and lifestyle brands in the industry. For full schedule read more…
Read MoreSWIMWEAR 2020 HIGHLIGHTS FROM SAO PAULO FASHION WEEK (SPFW 47)
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Swimwear looks from Sao Paolo Fashion Week 2020
Read MoreMORGAN LANE AND CHLOE GOSSELIN CELEBRATE SUMMER WITH A SPECIAL COLLABORATION
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Morgan Curtis of Morgan Lane and Chloe Gosselin made a splash in Beverly Hills over the weekend with the launch event that celebrated their first joint collection.
Read MoreWomankind by Berlei
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This advert from Berlie bras titled Womankind captured our attention as the 2018 Clio Fashion & Beauty Gold Winner. We had to share!
Read MoreBRAND TO WATCH: Meet MIMI The Label
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MIMI The Label was co-founded by BFF’s Katie Newman and Haley Arias after they met working together at bikini.com. Inspired by the fact that they both called their grandmothers “Mimi,” the collection combines classic swim styles of the '80s with modern ready-to-wear trends. All Mimi pieces are meant to be mixed and matched.
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Vitamin A Debuts BioRib Fabric, Capsule Collection at Fred Segal Sunset
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A pop-up shop featuring a capsule collection of Vitamin A swimwear made out of BioRib took a bow April 4 atn Fred Segal Sunset in West Hollywood, Calif. It is scheduled to run until the end of July.
Read MoreWant To See Your Face In SI Swimsuit 2020? Now's Your Chance!
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Want To See Your Face In SI Swimsuit 2020? Now's Your Chance!
Read MoreHappy Socks expands into swimwear for SS19
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Following the success of its men’s swim capsule last year, Swedish sock brand Happy Socks is launching its first ever full men’s and women’s swimwear collection for Spring/Summer 2019.
Read MoreMonica Hansen Beachwear Popup Store
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Monica Hansen Beachwear Popup Store
Apr 2 - 30, 2019 | 11:00AM - 6:00PM
7451 Melrose Ave, Los Angeles, CA 90036
open to the public
Read MoreSummer Beckons With Helen Owen x Aqua at Bloomingdale’s
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Influencer Helen Owen draws on travel for new collaboration with Bloomingdale’s Aqua Collection.
Read MoreDior Expands Beach Collection With Dedicated Dioriviera Spaces
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Eight stores, including pop-ups in Mykonos and Ibiza, will carry merchandise bearing the name of the destination.
Read MoreSwimwear entrepreneur, 30, reveals how she made $80,000 in 24 HOURS
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Business-savvy Rebecca Klodinsky, 30, originally studied psychology and forensic science at university, before she turned her mind to affordable swimwear - and now earns over $7 million annually.
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