Vitamin A Debuts BioRib Fabric, Capsule Collection at Fred Segal Sunset

It seems like eons ago. But sustainable clothing was stuck with the reputation of being the style just for the burlap-bag set. Times have changed. Sustainable clothing is made by high-end, stylish labels such as Stella McCartney, Reformation and Eileen Fisher.

To add more emphasis to this message,  Vitamin A by Amahlia Stevens increased its commitment to sustainability when it introduced swimwear made out of proprietary fabric BioRib. It is a sustainable plant-based swim fabric. Vitamin A swimwear made out of BioRib took a bow April 4 at a pop-up shop in Fred Segal Sunset in West Hollywood, Calif. The pop-up shop also featured a limited-edition capsule collection, Fred Segal Hearts Vitamin A, which of course, was a collaboration with Fred Segal. Also for sale, the brand’s T-shirts, which bear the slogan "Sustainability is Sexy."

The pop-up is scheduled to run until July.

Originally in California Apparel News - By Andrew Asch