BRAND TO WATCH: Meet MIMI The Label

BRAND TO WATCH: Meet MIMI The Label

MIMI The Label was co-founded by BFF’s Katie Newman and Haley Arias after they met working together at bikini.com. Inspired by the fact that they both called their grandmothers “Mimi,” the collection combines classic swim styles of the '80s with modern ready-to-wear trends. All Mimi pieces are meant to be mixed and matched.

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