SWIMWEAR 2020 HIGHLIGHTS FROM SAO PAULO FASHION WEEK (SPFW 47)

Sexy and sultry, Sao Paulo is known for its tropical climes and beach culture so it's hardly surprising that there was a plethora of swimwear on the runway at São Paulo Fashion Week. Under the theme, ‘What is Your Utopia?’ the 47th edition of São Paulo Fashion Week (SPFW) kicked off on Tuesday, April 23rd, inviting visitors to participate in the of increasingly creative and collaborative futures of Brazilian fashion.

Below are highlights from the swim and beachwear designers:

HAIGT

Haight is a high-end swimwear line based in Rio de Janeiro, Brazil, and designed with a minimalistic, modern take. Haight’s line of classic, elegant bikinis and one piece swimsuits are cut from high quality lycras and swim fabrics in a sophisticated color palette of rust, clay, black, and off-white. With figure-flattering design details like removable cinching waistbands, deep side cut-outs, and banded tops in two-way stretch fabrics, every Haight bikini and one piece swimsuit is designed to hug your body all in the right places. Whether you’re looking for a simple, hardware-free triangle bikini with clean lines, or a color-blocked one piece swimsuit with a dramatic criss-cross back tie, Haight has the luxurious, comfortable, and curve-hugging swimwear you desire. This season’s collection showcased beige tones that represented the human layer of the clothes.

This time the beachwear did not come with bikinis and swimsuits glued to the body. On the contrary, the pieces often did not follow the silhouette of the models, reinterpreting the female silhouette. Aerated models sometimes received asymmetric treatment. 

AMIR SLAMA

Amir Slama’s ROSA CHA was the most famous Brazilian beachwear brand of all time. In less than a decade, Slama elevated the Brazilian beach style to pret-a porter’s level and created a lifestyle concept in the world of beachwear. In 2004, Slama founded and ran The Brazilian Stylist Association (ABEST), an organization responsible for transforming the international market’s perception of Brazil’s capacity to create and export fashion. 

After world-renowned success with Rosa Cha, Amir Slama has moved onto his next venture, AMIR SLAMA. Slama launched AMIR SLAMA in 2010 and opened his first stores in São Paulo and Rio de Janeiro in 2012. His innovative beachwear has not only already flaunted the covers of Sports Illustrated, but has appeared in a plethora of magazines, such as Vogue, Harper’s Bazaar, Elle (to name a few). Today, AMIR SLAMA has a wide network of loyal clientele and fans who praise Slama’s unique and sophisticated beachwear. 

Amir Slama, presented “Some Like It Hot” a sensual fashion show featuring a full assortment of men’s and women’s swimwear showcasing truly diverse range of swimwear sizing (big and tall, plus and petite) on a fashion runway.

LENNY NIEMEYER

Lenny Niemeyers 2020 collection takes you on a trip to an unknown land. Inspired by an original map of South America from 1700 that belonged to her family, she developed emblematic creations of Brazilian flora and fauna in colors now neutral as an aged paper, sometimes as vibrant as the sea and flowers watercolored on silks fabrications of dress and swimsuits. In a nostalgic way, Lenny explored rivers, flora, mineral riches and constellations throughout the pieces. In the mood of the season, organic modeling contrasts with geometric shapes. Natural fiber pieces, transparencies and pattern overlap to create a three-dimensional effect. Items with embroidery and applications highlight the craftsmanship. In her use of color, the imposing royal blue, orange and neon green command the looks, while white makes the palette counterpoint.

TRIYA

The Triya 2020 collection was inspired by the iconography of the Incas. A mix of technological fabrics and artisanal techniques such as the macrame gave the tone of the presentation and served as the guiding thread for the brand’s storyboard. Filled with energy, rich colors schemes and good vibrations, the collections incorporated the stamping based on Inca objects, the Sacred Valey, tye dye, and space bikinis with crystal wings and side imitating strings of stars.

BORANA

Borana’s 2020 collection was heavily influenced by Jamaica as could be seen in the throughout the handmade crocheted beachwear collection’s fringed urban looks in black and white as well as yellow, green, and red colorways. The sustainable brand also utilized patchwork and mix of prints to create texture. Considered one of Brazil’s up-and-coming new brands, this is one to keep an eye on!

PATBO

Patrícia Bonaldi’s 2020 collection was inspired by the Bossa Nova. Retro prints of palm trees, flowers and toucans that portray an eternal summer are embossed and embroidered. Looks are styled with straw bags 1950s style kitten glasses to complete that vintage flavor.