Zara Launches Shapewear Line To Rival Kim Kardashian's

If you cast your mind back several months, you'll remember some drama surrounding Kim Kardashian's latest business venture. The reality TV star became subject to criticism, having named her new shapewear brand 'Kimono' – which was deemed inappropriate to Japanese culture – with the mayor of Kyoto, Daisaku Kadokawa, even penning an open letter asking her to drop the trademark.

So swift was the social media backlash, Kim was forced to change the brand's name just six days after revealing the original name. Relaunched under the name 'Skims', the solution wear collection which includes styles like bras, underwear, bodysuits in nine shades and in sizes ranging from XXS to 4XL, seems to be doing really well.

ZARA'S SHAPEWEAR COLLECTION

If Zara's 'New In' tab in anything to go by, the high-street giant might have been inspired by Skims' success to also get in on the shapewear game.Aligning with the trend towards '90s minimalism, Zara's new shapewear line boasts leggings, bandeaus tops and mini dresses – each designed to 'define and flatter the figure without restricting movement.'

All garments are made from a black control fabric, a polyamide and elastane mix and nothing in the line cost more than €20. 

If we were betting women, we'd expect the shapewear line to extend into some nude shades come spring too!