Land's End, Draper James pair for swimwear collection

Lands' End is partnering with Reese Witherspoon’s Draper James on a size-inclusive swimwear collection featuring Southern-influenced magnolia and gingham prints and Americana design details.

The Draper James Lands' End collection is made up of 23 swim, apparel and accessory pieces in sizes XS to 3X and 2 to 24 with prices ranging from $29.95 to $109.95, with new styles debuting throughout March and April.

A portion of all proceeds from the collection will be donated to Girls Inc., an organization that promotes service, advocacy and body positivity.

"Lands' End's approach to swim and dedication to fit-testing in all sizes was in line with our goal to deliver comfort, style and body confidence," Witherspoon said, saying the collection offers “tried-and-true fit to women of all shapes and sizes."

"At Lands' End we pride ourselves on fitting every body and focus on creating comfortable pieces for our customer. We strive to provide our customer with the best possible fit to make her feel stylish and confident in her everyday life." said Chieh Tsai, Chief Product Officer, Lands' End.

The collection will be available at LandsEnd.com, DraperJames.com, Amazon.com, Lands' End retail locations, and Draper James locations in Nashville, Atlanta, Lexington, Kentucky and Southlake, Texas.

Dodgeville, Wisconsin-based Land’s End (Nasdaq: LE) also announced this week it was forming a retail partnership with Kohl’s after exiting a nearly two-decades long relationship with Sears.

Online orders via Kohl's will be directly fulfilled and shipped by Lands’ End, and products available in Kohl’s stores will focus on seasonal goods, including outerwear in the fall/winter season and swimwear in spring/summer.

Select Kohl’s stores will feature a Lands’ End shop-in-shop, similar to a model used in Sears stores.