Good American Launched Size-Inclusive Swimwear

Khloe Kardashian’s Good American brand just announced its first-ever swimwear line, a 30-piece selection of string bikinis, sexy belted one-pieces, leopard print bandeaus, and resort wear. The collection continues the brand’s inclusive legacy and is available in a wide range of sizes, from 0 to 8 and XS to 5XL. More than that, all the pieces are also made to fit a variety of body types. For example, a number of suits have wide straps and double drawstrings for added support and belted features to help accentuate the waist. Others include a tummy-tuck feature that helps to smooth and flatter the stomach area.

Most of the styles are reversible and priced between $29 and $139.

Co-founded by Kardashian and entrepreneur Emma Grede, Good American is the product of both founders' frustration with the way most denim on the market fit their bodies. The brand made $1 million on the day of their launch, making it the most profitable denim launch in history. Kardashian and Grede also launched an online sizing tool that shows the brand’s entire denim selection on models size 0, 8, and 16. Additionally, they were the first denim brand to develop a size 15, one that symbolizes the gap between straight sizes and plus sizes.