Anyone going to Art Basel in mid-June might want to pick up a limited edition artist-designed swimsuit in which to display their credentials while sipping coffee and aperitifs in the balmy European weather.

You wait so long for swim season to arrive—or, at the very least, to be able to go somewhere that requires a swimsuit. You spend so much time scouring the market for that perfect one-piece or bikini. And yet, most likely, you'll only end up wearing it a handful of times this summer. More and more, though, we're seeing swim styles that are, yes, first and foremost functional, but also lend themselves to everyday wear, with pieces already in your closet.

Maredamare, the benchmark exhibition that each year gathers over 250 established and new brands at Fortezza da Basso in Florence, reveals the four themes that will define the beachwear tendencies for SS19. This thorough and attentive style analysis was carried out by extracting the directions given by world-top trend forecasters and the main players in the sector.

Bikinis, swim trunks and speedos are a common sight along the Okanagan Lake beaches every summer.

People strut their stuff in swimwear of all different forms, shapes and sizes.

And it is the subject of a new exhibition at the Okanagan Heritage Museum in Kelowna called ‘Babes and Bathers.’

Minimalism at its best, Series the Label is the new swimwear label you should be wearing. Founded only last year by New Yorker Marina Malafis, she focuses on the four pillars of her brand: quality, style, fit and consistency to produce a line of swim pieces that are both classic and contemporary. The collection is designed, developed and made in New York, it would only seem right then that the color palette consists only of black, playing to the timeless nature of the pieces and of course, its cool confidence.

California lifestyle retailer Planet Blue has announced Eddie Bromberg as its new Chief Executive Officer. Bromberg was most recently the president at Cotton Citizen where he led the brand's retail expansion.

Bromberg has told ApparelNews.net that he will focus Planet Blue's business on designer collaborations and creating capsule collections, explaining "It is a formula for continued success in a choppy environment.”

Victoria's Secret is trying to attract younger women and win back former customers by focusing on core categories, such as apparel and lingerie. 

Jan Singer, CEO of Victoria's Secret Lingerie said the company is "aggressively" seeking out new and younger customers by way of new products and a better understanding of the client. 

Memorial Day is around the corner, so it's officially time to start scheduling your sunny beachside weekends and stocking up on swimwear. But more often than not, the act of shopping for bits of nylon and lycra to prance around in poolside becomes a not-so-fun experience — one filled with questions, like, "Why would I spend $200 on something that resembles cardboard nipple covers?" 

Joan Smalls has launched her first swimwear and intimate apparel collection with Smart & Sexy, a New York-based lingerie and swimwear company. The swimwear will be available Tuesday at select Walmart stores and Smartandsexy.com, while the intimate apparel collection is set to launch in July.

Nowadays it seems like almost everyone loves LaCroix . . . but do you really love LaCroix? Like, would you get a LaCroix-printed swimsuit? This is not a rhetorical question; I'm honestly asking because these one-piece suits from Public Space actually exist. You can sip your favorite refreshing flavor poolside while wearing it at the same time. This is 2018, you guys. 

Summer's arrival feels long overdue. But now that temperatures are climbing, it's officially acceptable to enter swimsuit territory.

To help you prepare for the next few months of poolside hangs and basking in the sun, INSIDER consulted Pinterest for the top bathing suit trends of 2018. If you're in the market for new swimwear, you may want to consider Pinterest's data on the hottest swimsuit styles from plunging silhouettes to pattern-heavy designs.

Online queues and “sold out” signs greeted UK shoppers hoping to purchase items from Rihanna’s lingerie collection, Savage x Fenty, as it launched on the brand’s website on Friday morning. Hype had been building steadily since April, when the singer, whose albums include Anti, confirmed its inception to her 62.5 million Instagram followers.

Zoggs is proud to announce 40% of their SS19 swimwear collection will be made from waste recovered from the ocean, and the plastic in goggle packaging will reduce by 57% with all packaging 100% sustainable by 2020. It’s estimated 12.7 million tonnes of debris is dumped in our oceans every year, and pollution caused by plastic, microbeads and unsustainable fishing nets is harmful to whales, sea turtles, dolphins and other marine life. Fishing nets are the invisible killer taking 600 years to decompose.

Trina Turk is debuting two stores this year, opening the brand up to new markets for retail in Charlotte and Scottsdale.

A 2,568-square-foot store at the SouthPark Mall in Charlotte bows first in August, which is to be followed up in November with a 3,800-square-foot store in Scottsdale at Fashion Square.

There has been a dearth of innovation over the past few years in sun care, especially in the luxury market. That’s been reflected in flat sales, according to data from IRI.

But Daniel Signorelli, cofounder of a new line called Vive Sana, has cooked up a solution to revive sales. He’s tapped his Italian culinary skills to incorporate ingredients into a new sun protection line that is clean and simple enough that the products could be consumed. That, of course, isn’t the intended use of Vive Sana, but Signorelli hopes the line, launching online this month, will encourage consumers to lather up more to protect against sun damage.

The founder of Project and Liberty Fairs will launch Paraiso, a trade show/festival in Miami Beach that will run July 12 to 16. The W South Beach will be the official hub of the event, which Ben-Avraham is creating in conjunction with Aleksandar Salé-Stojanovic, the founder of Funkshion, a company that creates multimedia events for fashion brands.

Knicker Locker is excited to announce the launch of Dear Drew by Drew Barrymore as a UK exclusive. Launched last year, the collection of bralettes and knickers will be available at Knicker Locker from 14th May 2018, with UK exclusivity for 4 months. Following the launch of the Dear Drew clothing line last year, Drew Barrymore is now following with a contemporary lingerie collection in collaboration with Jewel Toned.

Lascana, the third-most popular lingerie brand in Germany that was founded in 2006, is targeting the U.S. market in a big way.

For its spring campaign — which the company is calling a “self-happiness” inititative — Lascana has tapped Alessandra Ambrosio, in the hopes of appealing to a broader consumer base.

Zadig & Voltaire has signed a five-year exclusive swimwear license with Swiss-based Italian manufacturing firm Albisetti International SA. The collection will hit the brand’s e-shop in November and enter stores worldwide from April 2019. The line will feature core brand codes including military, lingerie and rock ‘n’ roll references.

Onia and Danielle Bernstein of We Wore What are linking up again.

Following the success of a 2016 swim collaboration, Onia and Bernstein are launching a larger, more widely distributed collection that will be available on May 1 at onia.com and retailers including Shopbop, Revolve and Everything but Water. According to Nathan Romano, cofounder of Onia, they’ve already sold six figures’ worth of product to store buyers.