REFORMATION GIVES US A NEW REASON TO BE EXCITED FOR SUMMER: Swimsuit Line! Ranging from bikinis to one-pieces, are inspired by vintage designs—all for under $200. 

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Men’s swimwear is hitting the beach and the street for Season 2017 in a hot style. 

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Here’s a list (in no specific order) of some of Instagram's Most Liked bikini babes
 

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Think lingerie-as-outerwear ~ Just slip into the new arrivals from Kriss Soonik and let your imagination whisk you away!

Plus Size Model Hunter McGrady’s Body-Positivity Movement Is Inspiring Women to Send Her Their Swimsuit Pics

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"Being a mom myself, I know your body goes through abundant changes post childbirth," Kara, who is the brand's creative director. Mazu Swim, is here to save the day!

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*Emily Ratajkowski we know you wanna show that thong th thong thong thong. da na da na

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Renowned French swimwear brand Vilebrequin and Karl Lagerfeld are pleased to announce their collaboration for a Summer 2017 capsule collection.

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Update your summer wardrobe with these accessories and coverups.

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"We want you to feel: feminine, irresistible and self confident.” This summer great fitting swimwear gets better thanks to AJOUR Swim

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Heidi Klum’s Washboard Abs Are Super Enviable: Check out the Supermodel’s Impressive Bikini Look!

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ASHLEY GRAHAM was the picture of body confidence as she stripped off for her latest swimwear campaign in Hollywood today.

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Birthday suit! As Bella Hadid rocks a flesh colored one-piece, FEMAIL rounds up 18 swimsuits that are as close to naked as you're going to get

• Flesh toned swimsuits are set to be a huge trend after being seen all over the runways of Miami Swim Week
• Bella, 20, rocked a nude one-piece while on vacation in Jamaica this week
• Shop FEMAIL's roundup of suits that match every skin tone

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British blogger takes Instagram inside dressing room and shares a refreshingly honest post about what the swimsuit shopping process is like when you have curves — and her message is resonating around the world.

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Workout Baby One More Time! Pop princess, Britney Spears, looked incredible as she flaunted her washboard abs in a barely-there crochet string bikini top while working up a sweat. 

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On Thursday, hundreds of skiers and snowboarders gathered on the slopes of the Rosa Khutor ski resort in Sochi, Russia, clad only in bathing suits in an attempt to set a world record for the largest swimwear parade on skis.

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Time to chill! Eden Sassoon shows off her beach body in plunging orange bathing suit during Hawaiian holiday after explosive row on RHOBH
 

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Luxury online lingerie retailer Beautifully Undressed has released its latest campaign video and lookbook for SS17.

The seductive AW16 shoot, Obsession, the Eden campaign features model Katrina Louise, who emerges for this season in a burst of colour, transporting the viewer to a far-away tropical garden.

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