The Swimwear Industry Playbook - Post Pandemic Edition

The Swimwear Industry Playbook - Post Pandemic Edition

While the absence of travel has hit sales at legacy brands, new disruptors have launched swimwear during the pandemic with some success. And there’s growing optimism about a summer reset.

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ALEXANDRA MIRO LUXURY SWIMWEAR

ALEXANDRA MIRO LUXURY SWIMWEAR

Launching in time for Spring/Summer 2017, luxury swim and resort label Alexandra Miro combines clean lines and minimalist design to showcase the female form at its most powerful and alluring. The collection was conceived by creative director and founder, Alexandra Miro, in her quest to create the ultimate one piece.

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