SWIMWEAR & INTIMATE APPAREL TRENDS S/S 2020

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S/S 2020 Trends

A preview of beachwear, lingerie and athleisure trends for S/S 2020

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MarediModa shares the seven major themes of the swim, lingerie and athleisure spring summer 2020 trends.

SWIMWEAR

PARADISE FOUND

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In today’s technology driven environment, we long for sensory stimulation. Technology helps us explore new worlds, giving us a taste of paradise. In this new Garden of Eden, fashion offers digitally inspired, sensitive, sensual, wearable garments. Swimwear entertains, evokes escapism, and reveals digitally generated patterns alongside shades blurring boundaries between real and illusory. Data-inspired patterns are simultaneously dynamic, energetic and glamorous.

 

ACTIVISM

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In today’s technology driven environment, we long for sensory stimulation. Technology helps us explore new worlds, giving us a taste of paradise. In this new Garden of Eden, fashion offers digitally inspired, sensitive, sensual, wearable garments. Swimwear entertains, evokes escapism, and reveals digitally generated patterns alongside shades blurring boundaries between real and illusory. Data-inspired patterns are simultaneously dynamic, energetic and glamorous.

 

DECO LUX

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Opulence personified. Bursting with provenance while addressing desire for decorative, meaningful beauty and elegance. Swimwear on a mission to raise awareness and appreciation of historic art movements and painstaking craft techniques. Inspired by Art Deco, a 1920s decorative arts and architecture movement, this theme sees swim fashion express a desire for exclusivity, exuberance and masterly expertise.

 

ICONIC

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Normality and longevity outdo fast fashion looks and instead call for archetypal, iconic maritime themes. Real, honest and straightforward aesthetics dominate the search for the perfect swimsuit. Classic favourites are improved, popular basics upgraded and new efforts put into optimum comfort, durable fi t and streamlined silhouettes for a bespoke look. A slight vintage spirit and a 1950s freshness translates into a fresh and bold design with new performance features.

 

INTIMATE APPAREL

SANCTUARY

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With our hyperconnected, distracted lifestyles, we search for the quiet, contemplation and self-actualisation. Yoga, dance and meditation have increasing appeal. For intimate apparel, this means reassessing values, pursuing a subtle, essential aesthetic, stripping back decoration and complication to reveal calm design in a sensitive color and material palette.

 

BLOOM

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Flowers trigger emotions and generate that sense of connection we yearn for. Their perpetual romance manifests itself in contemporary intimate fashion, addressing the desire for beauty, embellishment and self-adornment. There is a need for timeless charm and patterns with longevity, with a touch of antiquity in a contemporary translation. Blooms touch the soul and heart. Traditional florals stay classic and true to their original form, but can also be reimagined to gain new relevance.


 

ATHLEISURE

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Tough, fit and ready for adventure. Loose yourself in sports, leisure and outdoor activities in natural and urban environments. Advances in performance-enhancing textile technology increase interest in the leisure and lifestyle sectors. High-performance fabrics are now super soft to the touch with enhanced flexibility to suit 24-hour use. Athletic performance looks for daily use are protective and versatile for indoor, outdoor, under and upper-wear..