'Summerland, Vive el Verano' to be broadcast live via streaming

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The third edition of this event that will take place from July 28 to 31 has opted for the most prudent option at the health level and that at the same time allows maintaining the economic activity of the companies involved

  • Only the media and influencers will attend the space set up in the Santa Catalina Maritime Park. On the Gran Canaria Moda Cálida website there will be a link to follow the shows live from anywhere

  • Those who want to buy the parade pieces can do so in the pop-up space located in the El Muelle Shopping Center for direct sales.

The third edition of 'Summerland ¡Vive el verano!', The event organized by the Gran Canaria Moda Cálida program to promote the creations made on the island and which will take place from July 28 to 31 at the Santa Catalina Maritime Park, has chosen finally by the live broadcast of the parades, through the web www.grancanariamodacalida.com . "There will be no public, because it is the most prudent decision in health terms, but the event is held to protect the economic activity of all the companies involved in its organization and participation," explained the Minister of Industry, Minerva Alonso.

Therefore, only the media and 'influencers' in charge of their dissemination will attend the parades. Of course, those who want to buy the pieces they see in the parades can continue to do so in the pop up space set up in the El Muelle Shopping Center for direct sales, which will open from Wednesday to Saturday with downtown hours, from 10:00 at 10:00 p.m., with the capacity restrictions that apply.

"The objective of Summerland is to bring to the public the swimwear and accessories made in Gran Canaria, and promote our way of being and our way of expressing ourselves and dressing," explains Alonso, who assures that this "will continue to be possible thanks to the retransmission, as it happened in the last edition of Swimwear Fashion Week ”.

To participate in Summerland, 20 brands are selected, of which 16 are exhibitors and 4 only participate in the parades. Of these, 5 are designers who belong to Gran Canaria Moda Cálida: Suhárz, LadyBag's Cris and Pedro Palmas-Palmas Swimwear who attend as exhibitors, in addition to Arcadio Domínguez, Aurelia Gil, Como la Trucha al Trucho, Nuria González Swimwear and Rubén Rodríguez who they will participate in the parades on Friday. The participating firms will show men's and women's swimwear, intimates and bathroom accessories, as well as children's clothing for boys and girls, from the collections that are already in stores, so that all the models exhibited on the catwalk can be purchased at the moment in the pop-up shopping area.

 

The walkway will be located outside, in the area known as Parque Marítimo Santa Catalina, next to La Marquesina. The parades will take place on Thursday, July 29, at 7:30 p.m. in the case of children's fashion, and at 8:30 p.m. for adults. On Friday, July 30 at 8:30 p.m., it will be the turn of the fashion shows of the Gran Canaria Moda Cálida brands and all of them can be followed on the Gran Canaria Moda Cálida website.

 

Summerland is sponsored by Volkswagen Canarias, which will have a presence in the store through an activation, and on the catwalk with the broadcast of a spot at the beginning of each fashion show and with the collaboration of JLH Hairdressers and Makeup Jennifer García Make Up.