RENOWNED BRAZILIAN RESORTWEAR BRAND ÁGUA DOCE, PART OF THE ROSSET GROUP, HAS REVEALED THEIR FIRST CONCEPT STORE.

FOR THIS IMPORTANT LAUNCH, THE BRAND HAS SETTLED ON THE STUNNING LOCATION OF SÃO PAULO’S SHOPPING VILA OLIMPIA COMPLEX.

Camilla Salek, Artistic Director of Vimer Experience Merchandising, was chosen to lead the project of designing this new concept boutique. ❤ We love this light space imbued with a summery atmosphere thanks to the clever mix of light rustic wood, wicker and rope. The storefront, veiled with mother-of-pearl, catches the eye and invites you to enter the store, whilst inside, the laminated floor, the two changing rooms with wicker-imitation walls, the brightly-lit retro mirrors and the exclusive-design wooden hangers facilitate the cool, relaxed style of beach life. Versatile and thoughtfully designed, the boutique features display structures and rails that hang from the ceiling, all easily modifiable to allow a change of merchandise for different seasons and for each new product arrival. The space hosts a vast product offer of brightly-colored, striking swimwear and ready-to-wear pieces aimed at the younger customer. Following the success of this first boutique, Água Doce has opened a second sales location in the same style in Belo Horizonte. Água Doce Praia is part of the Rosset Group and has been offering swimwear collections since 1999.