'PLAYBOY X MISSGUIDED' Fashion Collaboration Continues With Latest Launch

MISSGUIDED announced the latest installment in their ongoing collaboration with the iconic Playboy brand. This announcement comes on the heels of consecutive year-over-year sell-out success. MISSGUIDED, a forward-thinking international brand, proudly introduces a 76-piece collection entitled Playboy Reloaded. This will be the largest fashion collection the pair have put out to date.

PLAYBOY X MISSGUIDED's Playboy Reloaded is inspired by the brands' united mission to empower its wearers globally. Playboy Reloaded encourages fans of the collection to express themselves fearlessly and feel confident being their most unapologetic selves.  Since the pairing's initial launch in 2018, over half a million items have been sold. Three-quarters of these items were bought in the first seven days following each launch, totaling nearly 150,000 customers in 112 countries. With the consumer demand's increase season after season, the range has expanded to include ready-to-wear, swimwear and accessories. Its overwhelming popularity has resulted in repeated restocks and surging sales.

"Our MISSGUIDED customer knows what she wants and our collaboration with Playboy delivers it," said MISSGUIDED Founder and CEO Nitin Passi. "It's a collaboration that has consistently resonated with our customers and gets stronger with every collection." 

The new Playboy Reloaded collection features best-sellers alongside brand new streetwear-inspired silhouettes created for the open-minded, authentic and rebellious individual. The campaign was shot in Los Angeles and lensed by Adam Rindy (photography) and Gary Long (video). Playboy Reloaded is modeled by sisters Loz and Gigi AKA Blessed. The duo was picked for the campaign for the undeniable confidence they exude wearing the latest drop.

PLAYBOY X MISSGUIDED's latest, most substantial launch will feature the unmistakable Rabbit Head and Playboy insignia, playfully updated as neon spray paint prints featured on oversized hooded sweaters, corset tops, jogger sets and t-shirt dresses. The range is easily styled and effortlessly wearable. Tie dye, hi-vis details and graffiti style motifs showcase an exciting new approach, which elevates the unique and aspirational collection designed for the next generation of fearless individuals. Own PLAYBOY X MISSGUIDED's Playboy Reloaded collection now at www.missguidedus.com. Available in sizes 0-18 and retailing from $20.00 - $68.00.