Pantone Announce 2020 Color of the Year

Pantone’s 2020 Color of the Year is universally calming hue: Classic Blue. This enduring shade marks the beginning of a new decade.

Every year, color giant Pantone carefully analyzes trends, technology, and real world events to arrive at a single color that will define the year ahead. It’s a highly anticipated announcement, often impacting product development and purchasing decisions. As the Color of the Year is rolled out every December, you’ll notice variants of it incorporated into cosmetics, fashion, graphic design, interiors, and more.

For 2020, Pantone has announced 19-4052 Classic Blue as its heralded color of the year. A huge contrast from 2019’s vibrant Living Coral, Classic Blue is a calm and reassuring color that marks the beginning of a new decade. Its simple, familiar qualities instill confidence as we enter the uncertainty of 2020.

Pantone’s Classic Blue highlights a much-needed sense of tranquility and stability for the decade ahead.

Classic Blue. A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk and imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge.

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.