Lazy Oaf's Latest Swimwear Editorial Is for the Hopeless Romantics

Lazy Oaf‘s latest swimwear editorial has finally emerged, the imagery features a line up which includes vibrant, pastel swimsuits and the brand’s forthcoming debut eyewear collection.


The “I love me, I love you not” editorial, which was shot in New York, showcases a ’90s inspired range crafted for the warm spring and summer months. We see an array of pastel-hued options like the Gingham Heart swimsuit and the Frilly Daisy bikini set. The different iterations are graphic-heavy and also feature on-trend applique detailing.