GOOP LAUNCHES SWIMWEAR BY GWYNETH PALTROW
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Gwyneth Paltrow has been leading lifestyle empire Goop since 2008. Filled with all things health, wellness, non-toxic beauty and fashion, the brand has now gone one step further by launching stylish swimwear.
The swim line is the newest addition to Goop's G. Label, which already sells a range of clothing and is 90’s inspiration meets classic silhouettes, taking inspiration from fashion icons of the day such as Kate Moss, Cindy Crawford, and Paltrow herself. Elegant cuts sit among plunging necklines, bandeau tops, high-cut legs, and a timeless colour palette of black and olive.
The nine new styles come in timeless black and olive colourways, and are made out of Italian double-stretch fabric. The collection includes five swimsuits: three one-pieces and two bikinis – including a high-neck surf-inspired wet suit; a chic black one-shouldered one-piece for heading straight from beach to bar; and a convertible bandeau top and matching briefs for those who are dedicated to getting their tan on.
G. Label also offers two cover-ups, one lacy and flowing, the other short and classic with bold sleeves. All the items are "Inspired by pieces GP has worn, loved, and never been able to replace."
And who better to model the swimwear than GP herself?
The 46-year-old actress, known for her healthy lifestyle, models the chic swimwear and is seen relaxing on a sun lounger and dipping her toes into a pool in the black and white campaign images.
Prices range from $150 to $495 and can be purchased on Goop's website.
