ADAM SELMAN LAUNCHES SWIMWEAR LINE

After releasing a unisex merch line in April, Adam Selman, the designer behind Rihanna’s iconic crystal dress at the 2014 CFDA Fashion Awards, has now launched swim.

When you have the initials of someone like Adam Selman, the branding puns are almost limitless when you add a second S at the end. This has especially come in handy over the last two years since he pivoted his label away from the runway and into athletic-wear, which now goes by the moniker Adam Selman Sport (cheeky "A.S.S." logos feature prominently throughout).

After cleverly adding Adam Selman Sleep a few months ago, he's now expanding into swimwear with Adam Selman Swim, and it has all the sexy elements you associate with the designer's provocative style. Between the high-cut legs and barely-there G-string bikinis (there's a reason Tom Ford for Gucci is still resonating), daring cut-outs and custom embellishments, the collection is equal parts playful and elevated just in time for summer.

Though he's dabbled in swimwear a few times before through his custom work and eponymous ready-to-wear label, Adam Selman Swim marks his first official foray into a collection for the pool, beach and beyond. There's also accessories like a beach towel with the designer's signature leopard print and a matching beach tote included in the offering. (Future launches will include cover-ups, more accessories and men's swim.)

"Like most of my collections, the swim line is designed to stand out," he says. "We produce in small quantities to make sure it's not over-saturated, so everyone who buys a piece feels they have something special. I am hoping to see looks all over the place. Not just at the pool or beach, but in the streets and at parties as well. Clothing doesn't have rules or restrictions in my mind."

To maintain Selman’s commitment to sustainability, the Neon Leopard and Microfloral printed styles are made using recycled spandex, and the sheer styles use a recycled nylon lining. Sizes range between XXS to XXL and prices start at $60.