This easy-to-read guide will walk you through the essentials of working with influencers and celebrity influencers. We cover the basics of Influencer Marketing and give you the 101 on the types of campaigns you can be runnings. We discuss how to find the right partner(s) to work with and what you should be looking for when evaluating your influencer. We discuss how to connect and negotiate with your influence, and finally, how to analyze the success of your campaign!