Maison Marie Saint Pierre and SHAN unite to unveil a first capsule collection of luxury techno-poolwear. Created to prolong moments of relaxation, the collection offers 35 interchangeable pieces balancing luxury and technical elements, presenting a hybrid vision of ready-to-wear and swimwear. Key styles from the collection are adorned with jewels or with oversized ruffles to give a bikini or a kaftan an eveningwear look. Others, more minimal, offer refinement and elegance, effortlessly allying luxury and wellness.

She's been keeping busy caring for her beloved 16-month-old daughter, Lea, with boyfriend, Bradley Cooper.

But Irina Shayk proved she hasn't lost her modelling expertise as she strutted her stuff down the runway for Intimissimi in Verona, Italy, on Tuesday. 

Customers want it all, according to brands and retailers at Curve New York, which took place at the Jacob K. Javits Convention Center last week in New York.

PUMA has teamed up with Cara Delevingne and boy band, PRETTYMUCH, to launch the new AW18 PUMA Bodywear collection. The five piece, who have been coined as 2018’s artist to watch and leaders of the boy band resurgance, got together in LA with Cara and PUMA to shoot the campaign. The new PUMA Bodywear collection is available now in Europe – online at www.puma.com, at PUMA stores and select partner retails stores through Europe.

Talia Collins has just unveiled the year’s must-have swimwear line. Timeless bikinis and one-pieces that are completely eco-friendly and created out of recycled fishing nets.

Body positive, feminist underwear brand Neon Moon are launching their Neon Moon Babe Campaign today on their brand new website. The brand recently carried out a London-wide Beautiful Women Wanted model search to find new models for the campaign, and some of the models chosen include: Grace Latter, who has a head scar due to a brain tumor removal and scar on her stomach due to a bowel infection; Farah Najib, the brand’s first Arab model who also survived an abusive relationship; Kezia Cochrane, a queer and vegan feminist; Fatou Benga, a pregnant, dark-skinned model; Isabelle Bonfrer, an actress and yoga teacher who recovered from an eating disorder, and Jess Sparey, a rugby player and musician who loves her body hair and whose music was used on the campaign’s video.

Discount knock-off websites such as Zaful and Zahara Swim are becoming increasingly popular, posing a challenge to swim brands, some of which are vowing to take legal action.

Former showgirl Mariesa Mae is using her years of experience crafting her own unique costumes for performances to create a collection that dares to be different. Combining silk, leather, and signature latex lace, the collection exudes sophistication whilst also being playful and provocative.

Our obsession with Glassons has just reached a new level.

The chain store which in the last year especially has produced super on-trend and affordable pieces from gorgeous dresses to the most amazing linen collection you’ve ever seen, are now doing swimwear, and IT’S ALL UNDER $50. WHAT!

Seafolly is set to open their first e-retail store in China this Summer, with plans to share the iconic Australian beach lifestyle with millions of women in Asia’s largest consumer market. The decision to expand into China is supported by evidence that China is the fastest growing swimwear and beach casual wear market in Asia, with an average of 9.6% annual market growth from 2013 to 2017, which will remain strong in the next five years.

See Drapers’ pick of the names to note and brands on the rise from the worlds of lingerie, swim and loungewear

Jasmine Tookes, Megan Markle and North Korean leader Kim Jong-un have been photographed in Panama hats this summer.

With four freestanding stores in Colorado, Old Molly aims to broaden its reach in the U.S. with speciality store and major department store accounts.

Old Molly, a Scandinavian label inspired by the California lifestyle, has set its sights on the U.S. for major expansion.

Fashion bloggers' best swimwear brands act like a sartorial summer pillar, propping up an entire hot-weather wardrobe. How can one possibly holiday (or Instagram) without them? But this isn't always the case for all of us. Because when it comes to pre-holiday planning, many of us tend to leave bikini shopping as close to our flight time as possible to avoid the frustrations that often come with stripping off in a poorly lit changing room. I’ll just pop into a store on my local high street the day before—it will be easy, we tell ourselves, often living to regret it when stood in the boarding queue with the same bikini you’ve brought for the past four years… And you didn't even like it much the first time around.

A long time has passed since the surf movies of the 1960s created an ocean-cult mystique of wave-top rebellion. In the intervening decades, surf culture seeped out from the shadowy sway of California’s palms, amplified through the melodic drones of surf-rock, halcyon sunsets and the Endless Summer. Its influence is now far greater than beach bars and luaus.

A vibrant, exclusive swim and resortwear label launching online for SS18, Collier Bristow champion high quality swimwear and designer accessories for both men and women. Collier Bristow began trading from their exclusive Kings Road store in Chelsea in 2015, placing details at the forefront of their collections.

It took less than two weeks for Aerie's pink super scoop one piece swimsuit with the "high cut cheekier booty" to sell out after British model Iskra Lawrence posted a photo of herself in it to her millions of Instagram followers.

Allbirds‘ newest product, a flip-flop, is deceptively simple.

The two-year-old startup–which took Silicon Valley by storm with its wool sneakers–is now releasing a sandal made from a piece of squishy, lightweight foam. The base softly cradles your foot when you slip it on, and a polyester strap with a microsuede lining sits snugly between your toes. There’s no doubt it’s a comfortable piece of footwear. Still, to the untrained eye, it looks like any other flip-flop on the market.

It’s not.

If you are like me, traveling to Europe also means accessing a whole new shopping universe. Below are some "Must - Haves" for your European Vacation!

Ashley-Victoria Smith, founder and producer of Descalzo Shows, a fashion show production company focused on women empowerment and working with female owned businesses and brands, helps small business owners find the tools and resources they need to grow, scale, and build their businesses, and ultimately themselves.