SEAFOLLY SUMMER 2018 – GOLDEN GIRL

SEAFOLLY SUMMER 2018 – GOLDEN GIRL

Seafolly continues to share the spirit of the Australian summer with women all over the world with the launch of the Golden Girl collection, takings us on a journey through the undiscovered beauty of the golden outback of Esperance, Australia. Rocky gold-seamed outcrops and dunes that plunge into crystalline waters perfectly compliment the explosions of colour, sleek lines and flamboyant prints featured in the range, modelled by one of the most iconic models of her generation, Toni Garrn.

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Victoria's Secret took a big gamble when it abandoned its popular swimwear line — but analysts still say it was a brilliant move

Victoria's Secret took a big gamble when it abandoned its popular swimwear line — but analysts still say it was a brilliant move

Victoria's Secret went back to basics, and analysts say that's a good thing. 

In 2016, the lingerie giant scrapped its popular swimwear collection along with some of its apparel offerings in order to focus on underwear. More than a year and a half later, the decision is reportedly still having a negative impact on its business. 

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GabiFresh's New Swimsuit Collection Has a Powerful Message We All Can Relate To

GabiFresh's New Swimsuit Collection Has a Powerful Message We All Can Relate To

Blogger and designer GabiFresh (also known as Gabi Gregg) just released a new collection with Swimsuits for All that celebrates the "Power of Survival" and was made for women sizes 10-26. The campaign features Gabi, breast-cancer survivor Ericka Hart, and model/activist Philomena Kwao, all showing off their beautiful curves in the jungles of Belize.

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Stella McCartney Takes the Plunge Into Men’s Swimwear

Stella McCartney Takes the Plunge Into Men’s Swimwear

 Stella McCartney is plunging into men’s swimwear with a debut collection that launches Tuesday in partnership ISA SpA, the Italian textile manufacturer, WWD has learned.

Animal and tropical prints — including a jaunty parrot one — from the ready-to-wear collection, star embroidery and a geometric pattern have been cast onto boxers, briefs, rash guards, cover-ups, towels and sustainable beach totes made in Kenya. The color palette includes lavender, yellow, blush pink and bottle green for the organic cotton and recycled nylon fabrics.

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Nicole Oliver Beachwear is Now Selling in 30 Countries

Nicole Oliver Beachwear is Now Selling in 30 Countries

Founded in 1965, French swimwear label Nicole Olivier is now available in over 30 countries offering a luxurious beach wardrobe. For 2018 the label presents four themes: Digital, a graphic range with plunging necklines and bold cuts; Iris, capturing the 70s spirit with a free and spontaneous femininity and featuring retro embroideries in one piece or bikinis.

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These Will Be the Hottest Swimsuit Styles in 2018

These Will Be the Hottest Swimsuit Styles in 2018

The holidays have come and gone, and we’re left to face our cold-weather fateahead. So give yourself something to look forward to and plan a weekend trip somewhere warm. Trust us, a little vitamin D will do your dry winter skin some good.

Below, we’ve rounded up the best swimsuit trends you can shop now for your upcoming warm-weather escapes.

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Williamson Joins BB Dakota as Exec VP, Global Sales

Most recently, Williamson was senior vice president of global sales at Splendid and Ella Moss.

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Patricia Williamson has been named to the new post of executive vice president of global sales at BB Dakota, the Costa Mesa, Calif.-based contemporary apparel firm. She begins Jan. 2.

She will be responsible for expanding BB Dakota’s international and wholesale businesses.

Most recently, Williamson was senior vice president of global sales at Splendid and Ella Moss, divisions of Delta Galil Industries. Before that she was president of global sales at Elie Tahari.

She reports to Gloria Brandes, founder and chief executive officer of BB Dakota, and will be based at the company’s New York showroom at 230 West 38th Street, 18th floor.

BB Dakota manufactures contemporary sportswear, dresses, outerwear and loungewear and sells such retailers as Revolve.com, Shopbop.com and Nordstrom. The company launched an e-commerce site, bbdakota.com last September.

SKIN SELLS

SKIN SELLS

It's no secret, bronzed skin is always in when it comes to swimwear, but does it really matter for your brand and how do you translate that into dollars that work for you? It's time to start thinking of sunless tanning like makeup- it finishes your images and helps your innovative, trendy creation stand out and develop an emotional connection with the buyer. Whites wow, blacks bounce and colors pop over even the slightest glow, making your suits the only thing the customer is seeing as they imagine themselves the person in the image. It also creates contrast against diverse backgrounds, leaving no confusion as to the focal point of your campaign. 

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AARÏ SWIMWEAR

AARÏ SWIMWEAR

Created by two dreamers raised on the stunning shores of Costa Smeralda, Sardinia, MAARÏ was founded under the principle of preserving nature and giving back to society. With the knowledge that natural resources are precious, the swimwear label devotes itself to preserve and improve the health of our oceans by using 100% eco-sustainable luxurious Italian fabrics made out of the technological ECONYL® yarn, crafted by recycling discarded fishing nets and other nylon waste. The label also insists on a 100% transparency policy and donates a percentage of profits to social NGOs that bring clean water to those in need worldwide.

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WACOAL Designer of the Year 2018

WACOAL Designer of the Year 2018

Lingerie brand Wacoal has been awarded Designer of the Year 2018 by Eurovet, a standalone award given to celebrate the success of one brand in the industry every year. The news will be announced at the upcoming January edition of the Salon International de la Lingerie in Paris. Sachiyo Wakashiro, Wacoal Lingerie Director, said "We are constantly pushing the boundaries of Wacoal's product development and always looking at how we can apply new technology into our design."

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How Swimsuits Became Fashion Items

How Swimsuits Became Fashion Items

In the dead of winter, 1950, a Los Angeles fashion designer named Rose Marie Reid–already known for designing the beachwear of stars such as Marilyn Monroe–patented a one-piece bathing suit made using elastic fabric that could just be pulled on. Reid, who already held a number of bathing suit-related patents, had just created the earliest version of the modern one-piece suit.

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Right Now Is the Perfect Time to Buy Swimwear on Sale

Right Now Is the Perfect Time to Buy Swimwear on Sale

There's no better feeling than scoring a killer deal, especially when it comes to finding your favorite brands and items on sale. This season, while everyone else is busy shopping for warm layers and Winter clothes, you should invest in a new swimsuit because so many of them go on sale. We rounded up a list of stylish and impressive finds; from metallics to rainbow prints, you'll be excited to get your hands on these picks.

Via Pop Sugar

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The Votes Are In: Top 10 Swimsuits Styles For 2018

The Votes Are In: Top 10 Swimsuits Styles For 2018

Even though we're in the midst of Winter, there's one thing we can't stop daydreaming about: swimwear. As the new year approaches and we're already starting to plan our next vacation, cute new swimwear is starting to pop up from all our favorite brands. So get excited for that warm weather and treat yourself to a chic new piece that will motivate you to book the getaway you've been thinking about. From retro-inspired shapes to polka-dots and stripes, prepare to fall in love with these Instagram-worthy picks. Shop our favorites.

Via Pop Sugar

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