American lingerie brand Victoria’s Secret has announced it plans to downsize its bralette offering despite its status as one of the biggest trends within the industry.

Built to put an end to body negativity and to promote the power of self-love — no re-touched photos here — Chloe set out to create a line of chic, neutral-toned swimwear aimed at putting the focus on the wearer rather than the actual suit itself.

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Garrett Neff is one of fashion’s most in-demand models, and he’s keeping his plate extra full with his successful luxury men’s swim and lifestyle line, Katama. Meet the gorgeous multitasker.

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Stretch marks are a natural and unavoidable part of life for countless women, but you wouldn’t know that from most fashion imagery. Markings of any sort are routinely photoshopped off bodies, leaving them inhumanly smooth. Women can wind up feeling like their own marks are an aberration, rather than a normal occurrence.

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With all of the Victoria's Secret runways she's walked on, ad campaigns she's starred in, and swimsuit spreads she's posed for, Joan Smalls is no stranger to the world of bathing suits and lingerie. And now, she's using her experience to design her very own line of intimates for Walmart.

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The swimwear launch that has Vogue excited.

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Mass brand O'Neill, whose trademark is now owned by a European holding company, is escalating an ongoing legal dispute with the surf-inspired New York designer.

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Tuyen Nguyen and Michael Lim created the swimwear brand Her. in 2014 as an answer to impractical, fashionable bathing suits they saw on the market. Their goal is to offer functional, flattering, timeless swimwear to women of all ages

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Mix-and-match swimwear is pretty much the norm these days, but there's a new beachy brand that's taking versatility to a whole new level. 

There are probably cuter swimsuits to spend your money on.

A Hull designer is making a splash with her new swimwear range - which despite only being launched three months is getting celebrity attention.

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Although I generally tend to think that the best way to get a bikini body is to have a body and a wear a bikini, there's no denying shopping for swimsuits for big boobs can be a daunting task. That's why I'm always so excited to see lines like Lilly & Lime, a swimwear company designed solely for D+ cup chests.

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Marcus Lemonis of CNBC’s “The Profit” helped re-brand and rebuild the once fledgling swimwear business.

Launching today on yoox.com Balti’s collaboration with Yoox comes at us as a strong line of mix-n-match separates and sporty one-pieces straight out of a ‘60s California daydream.

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"I want to delete this image from my brain."

Supermodel Joan Smalls is far from a rookie when it comes to modeling in high-end fashion campaigns. But, a more recent shoot of the model's, opened our eyes to a more under-the-radar brand worth knowing.

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Summer shopping choices are plentiful and here are Vogue's top picks on how you and your daughter can dress for the beach together.

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Jimmy Buffett's Margaritaville brand will extend its reach to women's swimwear for resort.

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