Throw another shrimp on the barbie!! Iconic Aussie swimwear brand Sass & Bide will return to the Sydney runway after a 14 year hiatus at Mercedes Benz Fashion Week Australia in May 2017.

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Palm Beach Swim Week, the 7th annual fashion production by Lilyana LoVela at Fusion Fashion and Art is setting the stage for a record-breaking show once again.

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Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s Quiksilver, Roxy, and DC Shoe brands have authentic roots and heritage in surf, snow and skate. 

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According to California Apparel News, Andy Warhol is returning to the surf scene. Billabong has just released an exclusive apparel and accessory collaboration with the artist's foundation...

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“Albisetti represents the absolute best in beachwear made in Italy,” said Lam. His collection will be priced in line with Derek Lam’s main collection prices. The beachwear is not yet designed but will include bikinis, swimsuits, caftans, coverups and beach dresses.

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The Gold Coast, Queensland-based surfwear company said it has entered into a binding agreement for the sale of the 17-year-old brand...The funds will be used to retire debt...

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Réard, the iconic French swimwear label, is headed for a comeback in the luxury sector, sooner than expected. This Spring, the capsule collection will include swimsuits, as well as complementary accessories and resortwear. The reintroduction will be the first time the Réard brand will be back in the markets in more than 40 years.

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The swimwear brand is designed and aimed at Millennials.

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Enjoy A Miami Fashion Business School Experience and discover all the secrets to becoming a successful Personal Shopper. Through the INTRODUCTORY Course, you will get a general overview of the personal shopper’s world, and the multiple opportunities offered by this 360º profession. The Offer Now: US $ 0.00 !!!

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According to British Vogue: The Best Swimwear to Shop NOW and WEAR Later! 

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Brands beware: your Millennial shopper is savvy and conscious, so treat her accordingly. 

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According to GQ...

Your exclusive first look at the designer's soon-to-launch lineup of swimwear and seaside essentials.

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It's official, Monday, March 13, 2017, has been named National Smart & Sexy Day! In a befitting manner, the celebrated international Lingerie and Swim Company will kick off Summer 2017 with an advertising campaign featuring Supermodel Joan Smalls. Now, we’re letting the secret out. Smart & Sexy Swim Secret swimwear is in!

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2017 Trends That Will Make Waves This Summer
 

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"We knew we were on to something when we noticed women on the beach covering up with their husband's oversized t-shirts while trying to swim or sun bathe," says Wolf. "We also knew that consumers with unique health needs want to live active lifestyles without sacrificing style, fashion, fit and comfort, and thus, HydroChic was born," she adds.

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SWIMSHOW, the highly anticipated 4-day annual event, will return to South Beach and the Miami Beach Convention Center for its 35th edition July 22 – 25, 2017

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Melissa Odabash is the world’s leading swimwear designer – her designs were recently hailed by Vogue as the ‘Ferraris of swimwear’.

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Blogger Gabi Gregg started the campaign NEW YEAR. SAME YOU. with the release of her new plus size swim line with Swimsuits For All. 

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Elomi Swim's newest collection Arista has been specially designed to flatter the fuller figure.

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Soak Up the Sun with this week's highlights ~ February 27, 2017 ~

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