Target launching more than 1,800 new swimsuit styles
Just as many Americans are adding extra layers to keep out the cold, Target Corp., the mass retailer, announced that it's launching more than 1,800 new swim pieces on Target.com, with most styles also making their way to thousands of stores across the country. Target private-label brands with some of the new items include Kona Sol, Xhilaration and the new activewear brand All in Motion.
To prepare for bikini season, Target’s team traveled the world (from Australia to Miami to Brazil) in an attempt to find out all the latest swimwear trends set to make it big in 2020. From the deep dive, they were able to pinpoint four styles to run with, including animal and snake prints, texture, solids, and feminine details.
Similar to the company’s just-launched activewear brand All in Motion, this momentous drop places emphasis on body positivity and finding the perfect fit for every lifestyle. To showcase that mission, the campaign highlights women of all sizes and backgrounds in their most natural form (Read: no retouching).
Most styles are available in sizes XS-XL and 14 to 26, while Shade & Shore, will offer cup and band sizes ranging from 32A to 38DDD.
Prices start at $14.99, and women's sizes will range to 26 and size 38DDD in tops.
Xhilaration Longline Smocked Flounce Bandeau Bikini Top, $19.99, available at Target; Xhilaration Hipster Bikini Bottom, $14.99, available at Target.
Kona Sol Twist Front One Piece Swimsuit, $39.99, available at Target.
Kona Sol Ribbed Square Neck Medium Coverage One Piece Swimsuit, $39.99, available at Target; Xhilaration Hipster Bikini Bottom, $14.99, available at Target.
All in Motion Long Sleeve Tie Back Cropped Rashguard, $34.99, available at Target; All in Motion Medium Coverage Hipster Bikini Bottom, $19.99, available at Target.
Shade & Shore Light Lift V-Wire Ribbed Bikini Top, $29.99, available at Target; Shade & Shore Ribbed Cheeky Bikini Bottom, $17.99, available at Target.