New brands to know in lingerie, lounge and swim
See Drapers’ pick of the names to note and brands on the rise from the worlds of lingerie, swim and loungewear
1980s Glamour: Oceanus
Debuting for spring 19, Oceanus is a swimwear brand inspired by all things 1980s. Founded by childhood friends Hannah Attalah and Alexia Frangakis, the styles are bold and extravagant, made up of shimmering pastel colours and neons that create drama in unique shapes formed by cutaway styles and strapping.
Embroidery is key, and styles are decorated with floral or animal prints. With its dramatic styling and wild, 1980s opulence, the swimwear collection makes a statement.
oceanusswimwear.com
Silky Sleeps: Hesper Fox
Luxury pyjama brand Hesper Fox is a name to watch on the loungewear scene. It has a growing following thanks to its modern take on classic, opulent designs. Highlights of the latest collection are cobalt prints and candy-stripe pastels. However, the brand is known for colour-popping prints on boyish-style shirts, and co-ordinating shorts and trousers, all in luxurious silk.
The brand currently has three UK stockists – Fenwick, Liberty London and independent lingerie store The Pantry Underwear in Camden, London. As the appetite for luxe sleepwear continues to rise, Hesper Fox’s quirky classics are sure to appeal.
hesperfox.com
Go Over The Top: Tatu Couture
For those seeking to provide opulent lingerie options, Tatu Couture focuses on craftsmanship and bespoke designs, all of which are manufactured in Britain.
Aiming to blur the lines between underwear and overwear, the brand creates a series of daring yet sophisticated sheer lace dresses and slips, in addition to classic bras, bodies and basques.
The brand is stocked in independent stores including Frances Thackray in Leamington Spa and Anon Lingerie in Elland, West Yorkshire.
tatucouture.com
Buona Notte: Morpho & Luna
London-based nightwear and lifestyle brand Morpho & Luna was founded in 2014 by French-Italian duo Cécile Gavazzi Daccò and Carola Botto Poala Voli. Collections comprise elegant designs that aim to highlight Italian craftsmanship.
For spring 19, the brand is launching a print collaboration with British artist Tom Gallant, who is known for his fantastical, fairy-tale styles. His whimsical prints appear across pyjamas, robes and camisoles.
morphoandluna.com
Clean conscience: Bower Swimwear
As sustainability reigns supreme across the fashion world, swimwear brands are tapping into the desire for sustainable and ethical styles.
Bower Swimwear is one brand fusing eco-credentials with trend-led design: the brand now uses fabrics made from recycled fishing nets, as well as other recycled polyamide materials.
Components are sourced from Italy and France, while products are made at a family-run factory in Portugal.
Spring 19 styles are simple, slick and minimalist, featuring block colours and off-the-shoulder cuts.
bowerswimwear.com
Skin Deep: The Nude Label
Start-up designers are enjoying huge success in the lingerie sector, as new brands and concepts disrupt the established market. The Nude Label is one such disruptor. Founded in 2014, it aims to create functional, flattering basics that celebrate natural shapes and skin tones.
The antithesis of push-up, padded bras and dramatic colours, the brand has slowly gathered a cult following (including 45,000 Instagram fans). The label is based in Valencia, Spain, and products are manufactured locally.
thenudelabel.com
Ibiza style: West Seventy Nine
Focusing on glamorous, boho swimwear, West Seventy Nine was launched last year by Nicky Clayton, who had previously worked in buying and product development for retailers such as Harrods, House of Fraser and Rigby & Peller, where she was creative director for 10 years.
Having gathered 24 international stockists, including stores in Ibiza and Marbella, as well as Fenwick Bond Street, the brand is a name to note of for its glamorous resortwear.
westseventynine.com