NEW BRANDING FOR MODE CITY PARIS
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Eurovet is repositioning its popular summer show – Mode City – as Unique from this July. Designed to offer the most comprehensive event incorporating swimwear, lingerie and sport.
UNIQUE By Mode City seeks to be a real guide and reference point not just for swimwear but also lingerie (40% of the brands present), activewear and sportswear. The show will offer ultrapersonalised and premium services to its visitors with exclusive assistance. Committed to innovation and trends, the event promises some surprises for July 2018 and in 2019 plan an event open to the public.
UNIQUE By Mode City wants to re-situate women and their personalities at the very centre of things. As the
largest event for all the expertise in the lingerie and swimwear industry, UNIQUE brings together key players that value creativity, personality and emotion. This is a clear alternative to the standardisation of bodies and minds, with brands that
highlight this type of feminine diversity.