MAREDAMARE, the authority event on the Italian beachwear market, will be held at the Fortezza da Basso in Florence from July 20th to 22nd. It will exhibit over 250 brands and preview for the first time the four themes that will define beachwear trends for the Summer 2020 season.. The four “distilled” themes are the result of a thorough and accurate investigation, developed by analysing forecaster data trends in collaboration with well-known brands of the sector.

ACTIVATED
Sporting exuberance, vitality in all its forms. Swimsuits inspired by performance, but at ease in any context. Athleisure proliferated into a daily format.

CUT A DASH
Signs, dreams and needs of contemporary women. Graphic prints, stylistic virtuosity, geometric signs. Contrasts and chords, whispered or shouted patterns but always harmonic and never predictable.

FOLK ROCK
A suggestive journey to discover lands touched by the sun and bathed by the sea. Contemporary hippie crossover with tribal rhythms. Sophisticated hymn to freedom on the roads of the world.

HIDDEN GARDEN
The most intimate and private place, a space to recover. Floral prints and patterns of an imagined garden. Nature welcomes us and gives itself in all her extraordinary elegance.