The Hospitality Brand and Renowned Lifestyle Swimwear Brand to Release Exclusive Line of Sun-Protected Swim Styles

Hard Rock International today announced a partnership with Snapper Rock, the award-winning, lifestyle swimwear brand to launch an exclusive swimwear collaboration, The Hard Rock x Snapper Rock Collection. The collection features the iconic Hard Rock® logo and unique guitar print and comes complete with Snapper Rock's signature UPF50+ protection infused high-quality swimwear. Whether rocking board shorts or sporting a flounce bikini, this unique collaboration allows families to safely enjoy fun in the sun at Hard Rock Hotel® locations around the globe in style and comfort.

"We are thrilled to collaborate with Snapper Rock on our exclusive line of UPF50+ swimwear that fans will be able to enjoy on vacations for years to come," said Benito Mendez, VP of Merchandise, Ecommerce, and Licensing for Hard Rock International. "Through this collaboration, we're able to bring high-quality, sun-safe beachwear to fans of all ages and further our strategic initiative to expand Hard Rock's retail line through strong partnerships."  

The Hard Rock x Snapper Rock Collection offers fresh, fun silhouettes crafted from high-quality and lightweight UPF50+ fabric that blocks 98 percent of harmful UVA/UVB rays. The collaboration introduces an exclusive, guitar-themed print and is available in a variety of styles including one-piece resort swimsuits, mix and match swim sets, rash tops and board shorts. Guests can choose a set or mix and match separates to create their own unique Hard Rock x Snapper Rock look.

"We are so proud to partner with Hard Rock International to provide amazing experiences for families. This collection perfectly embodies how both brands rock, and each piece provides guests with high-quality and fashionable sun-safe swimwear perfect for vacation days spent in the sun," said Liz Eglinton, Founder of Snapper Rock.

Guests looking to purchase The Hard Rock x Snapper Rock Collection and additional merchandise can visit their local Rock Shop® or the online Rock Shop at www.shop.hardrock.com.