The 12-piece limited-edition capsule, entitled Icon, features a range of bandeau and halter bikini tops paired with Brazilian and string briefs, along with 80s-inspired one-pieces with a high-legged cut. The collection aims to pay homage to Guess’ history and features classic patterns including leopard print, gingham, polka dots and graphic stripes in a palette dominated by red, black and white.
 
McKinney, who played an integral role in the design and creation of the collection, has modeled for Guess lingerie and swimwear campaigns a number of times since she was first discovered by the brand on Instagram.
 
“It’s such a beautiful feeling to be part of the Guess family, to have shot several campaigns over the years, and now to create my own capsule collection is a dream come true,” she commented in a press release. “I have designed twelve different styles, so that everyone can find the perfect swimsuit that makes you feel confident and gorgeous!”
 
As the face of the label’s latest swimwear collection, McKinney stars alongside other models in a campaign art directed by Guess co-founder Paul Marciano and shot by photographer Derek Kettela in Los Angeles.
 
Marciano resigned from his role as executive chairman at Guess at the end of last year, following allegations of sexual harassment made by model and actress Kate Upton, among others. At the time, he also stated that he would be stepping down as chief creative officer at the end of January but the company has since announced that he will be staying on in this position.
 
The U turn sent Guess shares tumbling when it was announced on the same day as the imminent departure of CEO Victor Herrero and has left fashion industry observers wondering what precedent it might set for other companies currently dealing with their own sexual misconduct cases in the wake of the #MeToo movement, such as Ted Baker.
 
Guess’ Icon capsule will be available to purchase in select Guess retail locations and department stores worldwide, as well as on the brand’s e-commerce website, from March 2019.