FOX NATION PUNDIT, TOMI LAHREN LAUNCHES ATHLEISURE LINE DESIGNED TO HOLSTER A GUN
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American conservative political commentator and Fox Nation host Tomi Lahren has unveiled her own athleisure line produced by Alexo Athletica, a Texas-based company known for producing yoga pants made to holster a firearm.
The platinum-blonde Lahren, who is known for her shows of outrage and penchant for inflammatory claims -- like comparing the Black Lives Matter movement to the Ku Klux Klan -- made an on-brand show of indignance when she announced the line, named Freedom by Tomi Lahren, via Instagram last week.
“Some have told me I’m too ‘controversial’ to have an athleisure line, that conservatives should just stick to politics and Trump cheerleading,” she wrote, alongside a photo of herself in a pair of star-spangled leggings and a matching jacket. “My response? Watch me. Introducing Freedom by Tomi Lahren by @alexoathletica full line available now.”
The complete collection features bras, a jacket, a tank top, a t-shirt, a sweater, a bag and leggings in a palette of red, white and blue, with prices ranging from $37 to $99.
Lahren’s leggings fall into Alexo’s ‘Carrywear Lite’ model, which has two side pockets and one waistband pocket to hold items like a phone, passport or keys, but is not designed to carry a firearm. Outside of Lahren’s line, Alexo also carries ‘Signature Carrywear’ items, which include shorts and leggings designed with designated areas “to store a personal protection tool such as a pepper blaster, taser, stun gun [or] firearm.”
Lahren’s line has come under early scrutiny for both its allegiance with the pro-gun Alexo, and on rumors that her athleisure apparel may, like some of Alexo’s other apparel, be manufactured in China.
Lahren gained popularity within the conservative media world during her time hosting her own show on The Blaze, a media platform owned by former Fox News host, Glenn Beck.
Following a 2017 interview on The View in which she revealed her support for reproductive rights, Lahren’s show was suspended. Later that same year, she was signed to Fox News as a contributor, and would go on to be featured on the media company’s subscription streaming service, Fox Nation.