Color + WGSN S/S 23 key colors have been chosen for a world that will be waking up and adjusting after a long period of restriction and uncertainty. As consumers find their feet, these colors will connect to feelings of optimism, hope, stability and balance. Healing habits will become part of everyday life as consumers face new challenges, and recuperation rituals will place a new focus on colors that feel restorative and supportive of physical and mental health.

Organic hues will tap into rising interest in nature and the countryside, with wholesome natural tones and low-impact and circular sources having a stronger appeal. On the flipside, saturated and stimulating colors will also return, driven by a longing for positivity and the growing influence of virtual worlds, where new forms of self-expression are flourishing.