Founded in 2017 by Katie Newman and Haley Arias, MIMI The Label is serendipitously named after their Texas born grandmothers and inspired by strong and fearless women. With each and every style thoughtfully named after a confident woman in Katie or Haley’s life, the collection becomes a physical embodiment of female empowerment.

MIMI the Label brings a distinctive fuse between the classic swimwear styles of the 80s and elevated avant-garde fashion trends. Every design is a mix of ultra-feminine and easily-wearable elements, blending sensuality with effortlessness through high and low-cuts, innovative silhouettes, and captivating tones. Versatile and minimal by design, all pieces are meant to be mixed and matched and can be styled from day to night!

Made by artisan tailors in the heart of LA , MIMI The Label is created from high-quality fabrics sourced from around the world.

MIMI The Label can be purchased directly through their website mimithelabel.com for $95 - $230.

Be sure to check out the brand & follow along on Instagram! @MIMITheLabel_