About Surf Expo

Welcome to Surf Expo, where since 1976 manufacturers and retailers in the surf, skate, water sports, swim and resort industries have come together in a business-first buying and selling environment.

Surf Expo is produced twice annually for manufacturers and retailers in the Board, Beach and Fashion industries. Held in January and September in Orlando, Florida, Surf Expo draws buyers from specialty stores across the U.S., the Caribbean, Central and South America, Europe and around the world.

Surf Expo features approximately 2,500+ booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and skate and other boardsport demos.

Average buyer and exhibitor turnout exceeds 27,500 attendees including retailers, exhibitors and media per show.

Surf Expo is endorsed by the Surf Industry Manufacturers Association (SIMA); the Board Retailers Association (BRA), and the Water Sports Industry Association (WSIA) and The Standup Paddle Industry Association (SUPIA)

Connect At Surf Expo
No matter what the market category, Surf Expo is your one-stop place for the latest product and hottest trends.

The Boardsports Category – 
Surf – It’s the category that launched Surf Expo, the surfing industry’s oldest and largest trade show. Features boards, sunglasses and sun protection products, boardshorts, juniors, footwear and fins.

Skate – Sidewalk surfing and shredding the concrete wave. Skate at Surf Expo includes completes, long and shortboard decks, cruisers, trucks, wheels, protective gear and accessories along with apparel. 

Wakeboard & Waterski – THE marketplace for boards, bindings, gear including clothing, helmets and wetsuits, fat sacs and pumps, plus other related accessories. Plus boats and jetskis, towers, pylons, racks, speakers, lights, and biminis.

Kite & Wind – Surf Expo is the retailers’ resource for all wind-related boarding. Features kites, boards, sails, booms, masts, harnesses, bindings and related accessories.

Stand Up Paddle – Features the boards, paddles and fins, plus accessories, racks and training videos.

Kayak & Canoe - The newest category at Surf Expo, Kayak & Canoe is the perfect addition for watersports hardgoods buyers.

Resort – From the local beach shop to the upscale resort in the islands, the cruise ship and the mountains, these are the lines your customers will want. It’s the most comprehensive collection in the resort industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels, plus premiums and souvenirs.

Boutique – Offering high fashion and contemporary lines that include resort wear, preppy patterns and sexy sundresses; high-end apparel, footwear and accessories make up this juried category.

Swim – With the largest collection of swimwear exhibits in the country, you’ll find the latest juniors, missy, children's and contemporary styles.

Coastal Gift - From hammocks to tabletop and everything in between; enjoy nicer gift items with a coastal flair.

Footwear
This growing category features a diverse range of footwear for the beach, shore, boat, sidewalk, boardwalk and beyond.

All shows are open to trade only.