Inspired by a scholarship awarded at the prestigious Fashion Institute of Technology in New York, Helen O’Connor returned to Australia and established the Thurley label, a name carried in her family for generations. From humble beginnings Thurley has grown at great speed to become one of the most coveted labels in the country.

The first Thurley collection was debuted at L’Oreal Melbourne Fashion Week in 2006 where it received thoroughly celebrated welcome and positive reviews. In 2008, Thurley was a finalist in the prestigious LMFF Designer Award presented by Woolmark and from that foundation the label has continued to develop a strong following and reputation within the local and international industry.

Drawing inspiration from experiences of travel, culture and art, Helen injects Thurley with a strong sense of personality. Each season the collection features timeless pieces that are both modern and classic, specializing in eveningwear with a focus on masterfully embroidered dresses, extravagant outerwear and elegant gowns.

Thurley now presents an entirely new addition to the brand with the introduction of luxurious daywear, wardrobe essentials and accessories available in its flagship Armadale store and exclusively in David Jones stores nationwide.