Alice McCall is the eponymous label of Australian fashion designer, Alice McCall. With a focus on intricate detailing, season after season, the brands designs remain uniquely feminine. Playing with the graphic use of space and colour, and experimenting with fabric techniques from delicate hand embroidery to developing custom in-house designed laces, the concept of ‘craft’ is something that remains core to the brands DNA. The resulting products are pretty and feminine, chic and bohemian - instantly recognisable as an alice McCALL creation.