Mercedes-Benz Fashion Week Australia is positioned as the first global resort collection destination on the international buying calendar, and is Australia’s only international fashion platform attracting influential buyers, press and key industry personnel.

Produced by IMG Fashion & Events, the world’s leading producer, marketer and partner to the international fashion community. IMG’s various properties consist of industry fashion weeks, governing association partnerships, designer discovery platforms and consumer focused festivals.

As an on-schedule designer at MBFWA, brands are provided with world class venues, access to accredited buyers and press, numerous forms of content, PR and marketing, access to onsite trade showrooms, emerging designer programs and corporate entertaining opportunities.