EUROVET'S LATEST LINGERIE/BEACHWEAR RENDEZVOUS WITH THE RUSSIAN LINGERIE MARKET

TWICE A YEAR IN PARTNERSHIP WITH CPM/IGEDO, THE TRADE SHOW LEADER FOR READY-TO-WEAR IN EASTERN EUROPE.

THE TRADE SHOW BRINGS TOGETHER A GLOBAL OFFER WITH COUNTRY PAVILIONS (GERMANY, ITALY, SPAIN, COLOMBIA), TOP NAMES FROM OTHER KEY COUNTRIES (FRANCE, UNITED KINGDOM, USA), AND STRONG ATTENDANCE FROM RUSSIAN, BALTIC, AND CIS BRANDS. ALL SEGMENTS ARE REPRESENTED, WITH A SPECIAL FOCUS IN FEBRUARY ON LOUNGEWEAR, WHICH IS VERY POPULAR IN THE RUSSIAN MARKET, AND ON SWIMWEAR/BEACHWEAR IN SEPTEMBER.

CPM'S SYNERGY WITH VISITORS PLAYS AN IMPORTANT ROLE, ATTRACTING RTW AS WELL AS LINGERIE AND SWIMWEAR BUYERS TO THE SHOW.

A CONFERENCE PROGRAM COVERING TRENDS AND BOOSTING SALES MEETS THE STRONG DEMAND FROM RUSSIAN RETAILERS FOR THIS INFORMATION.

PRIOR TO THE SHOW, EUROVET ALSO GIVES BRANDS EXCEPTIONAL TOOLS TO SUCCEED IN THE MARKET.

1 – AGENTS/DISTRIBUTORS MEETINGS ARE HELD FOR REGISTERED BRANDS AT MODE CITY. THIS "SPEED DATING" SERVICE IS ULTRA-EFFECTIVE FOR FINDING LOCAL PARTNERS.

2 – COLLECTION: WHILE VISITING BOUTIQUES THROUGHOUT RUSSIA, EUROVET TESTS FIVE PRODUCTS FROM SIX BRANDS WITH 30 TO 50 BOUTIQUES FOUR TIMES A YEAR. RETAILERS' REACTIONS ARE COMMUNICATED TO BRANDS ON A DAILY BASIS. THIS EXCEPTIONAL TOOL HELPS BRANDS FINE-TUNE SALES STRATEGIES.