Double Rainbouu is a beach and resort wear brand founded in January 2016 by Toby Jones and Mikey Nolan, former art and creative directors at cult denim label Ksubi. The alternative for beach babes and pool punks who belong in the sun. An antidote to traditional resort brands, which tend to peddle a lifestyle few truly enjoy. ‘A lot of the brands out there who just do beach and resort wear are either kinda poxy or really bland and lack any cultural focus or personality. We saw a place for a brand that is playful but has some attitude. That is cool, youthful and sexy. That draws from fashion, art and pop culture worlds but carves its own little island niche.’ All textile print designs are created in house by the duo and reflect a life spent by the beach and all that it represents. ‘Because the beach in Australia is such a huge aspect of everyone’s lives, it doesn’t just mean one thing. There’s the city beach. Then you’ve got the small town beaches. Deserted beaches and crappy suburban beaches.’ Double Rainbouu aims to reflect all of them, with a cheeky grin. ‘It’s everyday life, not paradise.’